Digital Marketing
Campaign

Supporting an Album Release:

+ Artist Development

On February 14, 2022, the R&B duo RYL.BLU released their debut album, Anyone Whose Ever Loved. This release was supported by Audio/Visual assets (created by E.I. Media) which were used across social media in order to promote the duo and their new project. In  addition, E.I. Media was responsible for creating the visual assets which were used for the album's cover art and CANVAS video (for Spotify), as well as managing the artist accounts for each music streaming platform. The associated duties and responsibilities include, but are not limited to: photo management, metadata, and lyric management. E.I. Media also supported this release by submitting each record on the album to independently curated Spotify playlists. The strategy garnered 18 playlist placements within the first month of the album's release; exposing the project to thousands of listeners. Within its first 49 days of streaming, 'Anyone Whose Ever Loved' has been streamed more than 4,390 times in 43 countries. This is supported by data from Spotify, Apple Music, and YouTube and does not include the analytics of any other streaming service.

Ads Created for Social Media

Meta Analytics

(Facebook & Instagram)
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49 Days After Release

Spotify & Apple Music Analytics
04/02/2022
Spotify Streams & Listeners by Country
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Apple Music Streams & Listeners by Country
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